NOBODY WANTS TO
TALK TO EMPTY SEATS!
TALK TO EMPTY SEATS!
- CASE:
- GPAS ISTANBUL
HUMANIST FINANCE - BRAND:
- GPAS ISTANBUL
- OUR ROLE:
- GPAS PERFORMANCE
MARKETING CAMPAIGN
ABOUT THE PROJECT
BRIEF
GPAS Istanbul was the 1st event of a continuous event series that promotes a new concept of ethical and responsible banking/finance; The Humanist Finance. The concept was new, the ethical finance is yet a small category within the financial market and the period left for marketing was too short to penetrate the audience with a brand-new concept of Humanist Finance and divert this communication to the event participation.
APPROACH
We’ve used a humanist content strategy which is street interviews with the public and rephrased the Humanist Finance communication messages into “triggering” and “teasing” form: “What does your money do? / What is the profession of your money?” and used Social Media (mainly Facebook / Instagram and Lınked in to penetrate the audience with the main “question” (not the main communication message), and score the goal (attendee acquisition) with Adwords and GDN. We’ve achieved more them 3.000 attendees with a 2,5 weeks of campaign.
ABOUT THE PROJECT
VIDEO PRODUCTION
VIDEO PRODUCTION
